On Eve Of Olympics, Twitter Goes Down

twitter-logo-2012-newFor the second time in about a month, Twitter is currently experiencing a prolonged outage.

As best we can tell, the outage began around 11:30 am ET. Twitter posted earlier that its “engineers are currently working to resolve the issue,” but offered no details about what has caused the problem.

Many Twitter URLs are showing an error message like this:


The timing of any outage is never good, but this one could be particularly embarrassing with the 2012 Summer Olympics already underway (some events) and the opening ceremony happening tomorrow. Twitter and NBC TV just announced a promotional partnership that will give Twitter significant exposure during TV coverage of the games, and the twitter.com/#Olympics hashtage page is expected to launch today.

Postscript: Twitter is now back online for all users, and appears to have returned to normal at around 1:30 pm ET. The company has not yet indicated what caused today’s outage.

Postscript #2: Twitter has published an explanation about today’s outage:

The cause of today’s outage came from within our data centers. Data centers are designed to be redundant: when one system fails (as everything does at one time or another), a parallel system takes over. What was noteworthy about today’s outage was the coincidental failure of two parallel systems at nearly the same time.

Related Topics: Channel: Social Media Marketing | Top News | Twitter


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!