One Word For App Marketing Success – Keywords

Website developers are aware of the importance of keywords and the significance of getting the right keywords integrated into their content to produce better organic search results. The fact is, keywords are not only relevant to websites, they are important for app success, too.

If you are creating a mobile app, it is vital that you understand what a keyword is, how to create a suitable keyword for your app and how to avoid abusing keywords when planning your mobile app. If you use keywords correctly, you are on the way to app success.

App success starts with keywords

What Is A Keyword?

When an app maker refers to keywords in mobile apps, they are referring to the words or phrases that tell search engines what the app is about.

SEO for mobile apps differs from optimization efforts for websites in that app engines do not search content for keywords, but they extract the information from the app name and description only.

You may feel that because you only have a small space in which to include your keywords, you need to use them as many times as possible; but, this is not the case.

By adding your keywords into the name and description too many times, you could find your app being banned from Google Play because they see this as keyword stuffing.

How Do Keywords Help My App Succeed In The App Markets?

Keywords will help your app be found in an organic search. Our research has shown  that app makers who have spent time on their keyword research received ten times more downloads than they received prior to doing their research.

 How Do I Find The Right Keyword For My App?

  1. Log on to Google AdWords and go to the Keyword Tool
  2. Type in some words related to your subject
  3. Note what words/phrases are used most often
  4. Try a few more times; each time, note your favorites
  5. Now, go back and check the competition level — you want to choose a keyword/phrase that has low competition
  6. Trial and error – If you find the app does not succeed, then try changing the name; on average, we found that apps changing their names up to four times see seven times the number of downloads than those that did not change


It is vital that you check the level of competition for your chosen keyword. A popular keyword that is viewed over 20,000 times a month and has a high competition rate indicates that numerous people are already utilizing this keyword in their mobile apps.

What this means is if you type this keyword into your app search, there will already be numerous apps already using this name. Choose a keyword that has low competition, giving your app a better chance to appear in the first page of search results.

App Store Optimization starts with the correct use of keywords; by creating the correct foundations for your app you are generating the basics for app success.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column


About The Author: joined Hunter & Bard in September 2012 and is the Community Manager for AppsGeyser. Ms. Cohen brings with her over 8 years of training and business development experience.

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