Are You An Online Marketing Guru? Take This Quiz And Find Out!

A quick search of LinkedIn reveals 1,458 people in the U.S. who describe themselves as “marketing gurus” in their profile title, 221 who list themselves as “marketing ninjas” and 5,888 who are “marketing experts.”

There are even 49 people who are “marketing gods,” which either means that marketing is a polytheistic creed or there are 48 false prophets on LinkedIn.

I hear these terms thrown around all the time, and it got me thinking: What is it that really makes someone an online marketing superstar?

You could measure this by the number of years that they’ve been in the business, but the correlation between experience and expertise is not always sound. Perhaps the amount of money someone has managed is relevant, but I’ve seen numerous multi-million dollar campaigns that appear to have been managed by monkeys spending 50% of their time trying to write Shakespeare.

A resume of incredible results year-after-year is probably the best indicator of marketing “elite” status, though even that can sometimes be more the result of picking great companies to work for than actual marketing chops.

Probably the best answer to this question is a paraphrase of what Justice Stewart said about obscenity: “I don’t know what it is, but I know it when I see it.”

One somewhat quantitative way to measure your online marketing props is to evaluate the breadth of your expertise. It is definitely true that someone can be a Ninja/Guru/Superstar in a specific sub-specialty of online marketing (e.g., SEM, analytics or landing page optimization). But if you want to declare yourself an “online marketing” expert, it seems fair to demand expertise in a broad swath of skills, right?

So, with this in mind, I tried to create a comprehensive questionnaire to help you evaluate your online marketing expertise. The survey is simple.

For each of the topics below, give yourself a score from zero to three. Point values indicate the following:

  • Zero (0): ”I’ve never done this before.”
  • One (1): ”I’ve done this, but I have only a cursory knowledge.”
  • Two (2): ”I am at least average at this skill.”
  • Three (3) ”I am an expert at this.”

Get a notepad ready to tabulate your score — I’ll give you a ranking at the end of the quiz.


To learn more about any topic, click on the links in the slideshow for related articles here and on Search Engine Land.

There are 45 items on this quiz, meaning the maximum score would be 135 points. Now that you’ve tallied your results, I’ll reveal what the scores mean:

  • Less than 20 points: You are an online marketing neophyte. If you want to learn more about online marketing, you should probably look for some cool internship opportunities.
  • 20 to 40 points: You are an online marketing beginner. You clearly have some good experience in a few areas of online marketing, but you need to become more well-rounded to proclaim overall marketing expertise.
  • 40 to 60 points: You are an online marketing professional. Any company out there would benefit from your broad-based expertise. Recruiters stalk you!
  • 60 to 80 points: You are an online marketing expert. You see the forest through the trees and fuse tactics and strategy to not only drive results today, but plan for the future.
  • 80 to 100 points: You are an online marketing ninja! Congratulations, you have somehow developed expertise in many, many areas of online marketing. You should probably start your own company and use your marketing skills to make billions online.
  • More than 100 points: You are the online marketing guru. You don’t have any friends other than the support staff for several marketing APIs, but that’s OK, because you are online marketing, and online marketing is you. I have never met you, by the way — and I would like to!

For the record, I took the test myself and I gave myself a 77. Please post a response and share your score!

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Marketing Strategies Column


About The Author: is CEO and co-founder of 3Q Digital, a search engine marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital. He can be found at numerous speaking engagements across the SEM community.


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  • Brian Jackson

    Got an 82 :) My friends are my analytic tools haha. I live and breath lead gen. Great post David!

  • David Rodnitzky

    Thanks Brian, and congrats on the awesome score!

  • ekriuq

    Great quiz, encompasses everything a digital marketer should know, got 87 and know theres areas where I can improve.

  • David Rodnitzky

    That is the best score I have heard to date!

  • Sundeep Reddy

    80… I should start my own company I guess…

  • Rajesh_magar

    I am sorry…. But where is the Link?

  • Rathin Dey

    Good Post….I got a score of 67…As I feel there is no end of learning new and I do not think I am a complete expert even if I know a lot about it and have done a lot about it.

  • ekriuq

    Thanks would you mind if I made this into a interactive quiz that gave a person a total at the end? I’ll send you the link when ready and you can share it.

  • David Rodnitzky

    Love it – go for it!

  • David Rodnitzky

    No link – you just have to tabulate the scores yourself

  • David Rodnitzky

    That’s a great score!

  • Marios Chailis

    I got a 99. Seems surprisingly high, but then again I have been doing this for 14 years.

  • David Rodnitzky

    That’s a great score. You need to study up on one item and push your score past 100!

  • Marios Chailis

    Haha. I might have done that a few years ago but as time goes by I keep delegating more and more of these functions to my staff … I am sure my score will only keep getting worse with time.

  • Pat Grady

    79. Feel that you gave points for knowing how to do something, but none for knowing what not to do. Add that in, and I’d be an Intergalactic Marketing Kingpin.

  • Pauleen

    Hi, David!

    This quiz would surely test the power and the abilities of a marketing guru. For self-acclaimed marketing gurus, well, I think this test is a must for you to take.

    This test will also help many marketers to assess themselves if their marketing career succeed or if their abilities and characters bring them into the highest level of marketing. If some may fail, then it would be a lesson for them that they should work more.

    Thanks for this post. :)


    Anyway, I’ve found this post shared on, and leave the same comment there.

  • a+g creative group

    yeyyyy scored 90 points. That means I am pretty good at this and managed to keep some friends :)


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