With the help of social photo crowdsourcing solution Olapic, the fashion website Boticca.com has started using customer photos on their homepage and adding the photos to product pages, as well. Launched last week, the website’s new photo Gallery feature will showcase Instagram and regular photos taken by customers wearing Bottica’s jewelry and accessory items.
“We were keen to harness the power of street style which we had seen with bloggers, who, as everyday people with great style, are a fantastic shopping inspiration to customers,” said Larizadeh. Bottica has already cultivated a strong social media presence, claiming 35,000 Twitter followers, over 50,000 Facebook fans, 50,000 Pinterest followers, 3,000 Tumblr followers and nearly 2,000 Instagram followers. Boticca notes that its Gallery already contains almost 200 photographs from customers and designers who have posted photos on Instagram with the hashtag #Boticca.
By scrolling down Boticca’s homepage, users will find a section titled ‘The Edit’ that includes photos from their Gallery. Above the photos is an ‘Upload a photo’ link where users can add their own photos, and a ‘See Gallery’ link where users can browse Bottica’s full collection of street style photos.
Boticca plans to use the photo Gallery feature in marketing initiatives, including a competition where the Gallery user with the most likes in an editorial spread from Boticca’s online magazine will receive a gift certificate toward a Boticca purchase.