Online Retail’s Rosy Outlook: NRF Expects 9-12 Percent Growth In 2013

ecommerce-online-sales-retailOnline retail sales are expected to grow between 9-12 percent in 2013, substantially outpacing overall retail industry sales, which are seen growing 3.4 percent this year.

That’s according to a new forecast from the National Retail Federation and its digital division, Shop.org. The estimates cover most traditional retail categories, but don’t include auto dealers, gas stations and restaurants.

This year’s estimate for online sales is in line with what happened during the just-completed holiday season. The NRF says online retail grew 11.1 percent during November and December 2012.

The overall outlook for all retail sales isn’t as bright. That 3.4 percent growth estimate is down from last year’s 4.2 percent estimate. The NRF blames things like the “fiscal cliff” debate in Washington and higher payroll taxes for making consumers less likely to spend on discretionary items.

(Stock image via Shutterstock.com. Used under license.)

Related Topics: Channel: Strategy | Statistics: General | Statistics: Online Behavior | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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