Only 30 Percent Of Smartphone Traffic On 4G Networks

smartphonesIn North America 70 percent of smartphone-based web traffic is operating on slower-than-4G wireless networks. Conversely only 30 percent of smartphone web traffic is coming from 4G networks, according to Chitika.

This modest penetration figure makes sense because 4G networks are still rolling out and not all handsets are 4G compatible. For example only the iPhone 5 works with 4G. The 4 and 4S are restricted to 3G. However there are dozens of 4G-enabled Android handsets on the market.

These data and findings are based on “tens of millions of smartphone-based online ad impressions recorded on the Chitika ad network from June 1 to June 13, 2013.”

Chitika 4G traffic

Source: Chitika (6/13)

Chitika adds that devices sold since July of 2012 account for more than half (53 percent) of all 4G traffic in North America, despite 4G handsets being out in market for more than two years.

As might be expected, the iPhone 5 and Samsung Galaxy devices (S3 & S4) combined for almost 75 percent of 4G traffic. According to Chitika their relative shares (of 4G smartphone traffic) break down as follows:

  • iPhone 5: 40 percent
  • Samsung: 34.3 percent (of that the Galaxy S3 generates the great majority, which casts some doubt on the S4′s US penetration)

What can be inferred is that Android has the majority (60 percent) of 4G traffic overall, although Chitika doesn’t break it out by operating system.

For comparison, below are StatCounter data showing the share of smartphone-based web traffic driven by the each of the competing mobile operating systems:

  • iOS: 54 percent
  • Android: 40 percent
  • BlackBerry: 2.2 percent
  • Windows Phone: 1.2 percent
  • Other: 2.6 percent

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Ryan Connors

    Don’t overload those mobile sites

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!