Only Apple iOS And Android Growing In US Smartphone Market

ComScore has released its latest US mobile market share report. Based on a survey of 30,000 users, the data show that only Android and iOS are growing. All other platforms are contracting, including Windows/Windows Phones.

Samsung remained the largest handset OEM while Android was the largest operating system, holding a 51.6 percent share of the US smartphone market. However on a percentage basis Apple grew more than Android from March to June.

Together iOS and Android represent about 90 percent of global smartphone sales.

ComScore says there are 110 million smartphone users in the US. According to the firm’s calculations, 47 percent of the US mobile subscriber population now own smartphones. Nielsen says the number is 55 percent.

Source: Nielsen

Both comScore and Nielsen report that the majority of new phone buyers are opting for smartphones (two-thirds per Nielsen). By the end of 2012 US smartphone penetration may be 60 percent.

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • brucealdridge

    “ComScore says there are 110 smartphone users in the US”

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