• http://www.brickmarketing.com/ Nick Stamoulis

    I’ve had emails pass through a dozen and one hands and no one picked up on that one spelling error. Obviously we want to be as perfect as possible because it’s our brand and reputation on the line but mistakes can and do happen. It’s important to minimize those mistakes though, because too many can damage your brand in the eyes of your audience.

  • Tom Ehart

    See it. Love it. Not get it…Mistake or not…you opened the email which could mean that the subject line was not a mistake but stroke of brilliance. Maybe it’s just my marketing head that thinks that’s a possibility, but as an email recipient, I had the same curiosity you did and wanted to find out what it was.

  • Brian Hansford

    Great post! Mistakes happen. The best way to prevent these types of errors is a solid QA process. The fewer sets of eyeballs looking at content, the greater the risk for a mistake. But even so mistakes still slip through. UGH!

    It’s OK to acknowledge a mistake, and necessary in my opinion, when the overall customer experience is at risk. I think it shows a human side of a business to accept responsibility.

    I also agree that not all mistakes call for an ‘oops’ email. It’s a judgement call.


  • JimAtGoolara

    Good article, Cara. A couple features that can help minimize the effects of these mistakes are the ability to pause emails to change content before continuing to send, and the ability to fix links after the fact. I’m not sure which email marketing systems offer this. Ours does (Goolara Symphonie), but I’m sure there are others that do as well.

  • Cara Olson

    Thank you for your comment. That pause feature sounds interesting!

  • Cara Olson

    Yes, perhaps this mistake turned out to be a blessing in disguise for them :)