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OOPS! McDonald’s Tweets That Its Own Video Is “Bad Information” About Chicken McNuggets
Fast food giant's social media account fails to recognize animated GIF using clips from McDonald's own educational video.
All that work McDonald’s has done to convince people of the quality of its food, gone in a tweet? It’s probably not that bad, but it is embarrassing that McDonald’s called one of its own educational videos “bad information” on Twitter today. Come along for this edition of brand tweet gone bad.
It started on Monday, when the How Things Work Twitter account tweeted an animated GIF of how McDonald’s Chicken McNuggets are made:
This is how chicken nuggets are made http://t.co/lGD2km6KgR
— How Things Work (@ThingsWork) September 1, 2014
The tweet said nothing positive or negative about the process. It just showed ground chicken meat being poured into a hopper, then Chicken McNugget patties coming out. As of today, the tweet was popular — around 650 retweets — but not fantastically so. A tweet from the same account on how chains are made had triple that number.
Still, for whatever reason today — four days after the original tweet — McDonald’s felt it had to respond, saying to How Things Work to “Please stop spreading this bad information about our good food,” as shown below:
— McDonald’s (@McDonaldsCorp) September 5, 2014
McDonald’s linked to a video produced by McDonald’s Canada, designed to dispel concerns people might have about how McDonald’s food is produced. This is the video, which McDonald’s obviously does consider to be good information:
Unfortunately, McDonald’s failed to realize that the animated GIF that How Things Work originally shared came from McDonald’s own video, as How Things Work tweeted back today to clue McDonald’s in:
.@McDonaldsCorp You just responded with the video from which the GIF was made.
— How Things Work (@ThingsWork) September 5, 2014
Over an hour later, still no response or apology yet back from McDonald’s. The response tweet has about 500 retweets and potentially will go larger than the original one.
Postscript: McDonald’s eventually responded on Twitter:
— McDonald's (@McDonaldsCorp) September 5, 2014
The company actually responded twice, but deleted its first tweet, apparently after noting that the direct reply to @ThingsWork didn’t include the period in front of the @ symbol that would show the tweet to McDonald’s followers. Even so, the response was met by crickets; in the first 90 minutes the tweet had been favorited twice and had two replies, including this retort:
— Boost Alpha (@boost321) September 5, 2014
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.