Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners”

Today at Mobile DevCon (Facebook’s Mobile Developer Conference) some major announcements were unleashed that will change the way that apps interact with Facebook. Of course, Facebook integration within mobile apps is more important than it ever has been. According to a statement released from Facebook, over 81% of top 100 grossing iOS apps and 70% of top 100 grossing Android apps integrate with Facebook. The changes are quite large for mobile developers including Open Graph integration with an Object API, better logins & Permissions and the creation of “Facebook Technology Partners.”

Object API

There is a new way for developers to integrate Open Graph data using Object API. Instead of hosting webpages with open graph tags, Object API will properly mobilize Open Graph. In addition to Object API, an Object Browser has been announced that will allow users to easily view object data. Object-API

Object API will work with both mobile apps and mobile Web. A full tutorial has been released in conjunction with the announcement to help developers with integration. A new SDK has been released for iOS (SDK 3.5) and can also be downloaded today.

Native Sharing

Gone are the days when users were required to login to Facebook in order to post from an app. The new Native Share Dialog allows app users to share from an app (Open Graph data included) seamlessly without any interruption.

Native-Sharing

The Native Share Dialog is available today for limited iOS apps.

FasterLogin Dialogs

A major speed enhancement has been given to Facebook’s logins. Users will be able to login 20% faster, and no code changes are required for devs.

Login-Dialog

Facebook Technology Partners

Lastly, Facebook officially launched Facebook Technology Partners to help other developers integration with other innovation. These partners offer SDKs, plugins and tools to help build great social apps.

Facebook-Technology-Partners

Some of the initial partners include:

  • C# SDK for Windows 8 by Microsoft
  • Corona SDK by Corona Labs
  • Kinvey
  • Node.js by Thuzi
  • Parse SDK by Parse
  • PhoneGap by Adobe
  • Sencha Touch by Sencha
  • StackMob SDK by StackMob
  • Trigger.io SDK by Trigger.io
  • Unity Social Networking Plugin by Prime31
  • WinJS by Thuzi

For more information see the official Facebook Developers blog post.

 

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Mobile | Facebook: Open Graph | Top News

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://twitter.com/snakeair2 Derek Price

    I like some of the new features on my iphone with the app update but ever since I updated my FB app, I can not share anything that I see on my wall. The feature is not working on my phone. Any else notice this? I’m using the iphone 4s. (Please don’t tell me to upgrade my phone, I have 1 year on contract left. lol)

  • http://www.facebook.com/sally.pattersonalexander Sally Patterson Alexander

    I am having the same problem!!!

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!