OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising.
“As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video has shown tremendous potential as a meaningful advertising medium, especially on mobile devices.”
The SDK is available for both iOS and Android developers and supports new video ad formats including pre-roll, mid-roll and post-roll video, click-to-play native in-feed video ads and interstitial video ads.
Developers can use the bundled video player or their own custom players. Ad inventory can be sold directly or programmatically through OpenX ad exchanges.