OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps

OpenX Mobile Video Ad SDKOpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising.

“As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video has shown tremendous potential as a meaningful advertising medium, especially on mobile devices.”

The SDK is available for both iOS and Android developers and supports new video ad formats including pre-roll, mid-roll and post-roll video, click-to-play native in-feed video ads and interstitial video ads.

Developers can use the bundled video player or their own custom players. Ad inventory can be sold directly or programmatically through OpenX ad exchanges.

Related Topics: Channel: Video | Mobile Marketing | Native Advertising | Video

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Kayla Thomas

    People on my social networks seem to watch every video I post. I love Modulates
    because i can get analytics on video testimonials so I know it’s working.

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