• http://twitter.com/rakshitmonga rakshit monga

    This might work when you are running the campaigns to get fans. But when you are directing traffic to your site from facebook ads, idea is to optimize the your ads on daily bases. Unlike Google, facebook has huge limitation of ad fatigue. You will upload an advert today, it will perform for a day and then starts falling. Also, while advertising on facebook, you gotta see what products you are trying to advertise. Some products by their nature will perform well on facebook and some wont, no matter what you do and how good your copy is. You will have to consider multiple metrics while optimizing your overall facebook program but yes focusing on KPI’s will always help you to reach closer to your goals. Also the performance of the campaign will depend on many external factors like competition, content on your site, etc…

  • http://twitter.com/strategyswitch Strategy Switch

    to get conversion from facebook ads is not so easy