• http://www.agilecrm.com/ Sandhya Ramesh

    Marketo’s definitely next. It’s the one big value player that can change the market; SAP must definitely have its sights set on this one. This latest acquisition for Oracle could spell some hardships for it. Oracle buys all these players that it must now integrate with each other. However, the joint ownership of Eloqua and Responsys could give it a bit of an authority over the enterprise CRM/marketing cloud. At Agile CRM, we foresaw the need to integrate a marketing automation system into applications in the cloud and built it that way from the start. It’s good to see these large players reinforcing that thought for us, even if we’re for small businesses.