With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans — and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can.
The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom of the can, will switch off every TV that’s airing a soccer game — at least in the bar the agency modified with TVs that would receive the signal from the can.
Predictably, soccer viewers jump up on their feet and express their outrage while the woman in the corner slyly smiles at her trickery.
Why do this? Apparently, there are 4 billion men and women in the world who do not enjoy watching soccer. Let’s just call it an uprising… and an excuse for a brand to create a stunt they can then place on YouTube.
Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.