Facebook’s Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for the 2013 Facebook Studio Awards. This year’s top winner was Oreo, taking home the Blue Award for the Oreo Daily Twist Campaign, a social program that marked Oreo’s 100th Birthday Celebration by posting 100 pieces of social content referencing culturally-relevant events in 100 days.
This was the second year Facebook hosted their Studio Awards. Both years, the award levels have included Blue, Gold, Silver and Bronze Awards, all given to campaigns that exemplify outstanding marketing on Facebook. According to today’s announcement, there was a shift this year with entrants moving away from application development and focusing more on the storytelling aspect of marketing, using copywriting and photography to tell a story within the brand’s Facebook News Feed.
“Oreo, 360i and Draftfcb were successful because they had an approach that used creative talent designed around a marketing structure to keep pace with, listen to and connect with people,” said Mark D’Arcy, Facebook’s head of global creative solutions. According to 360i, one of the agencies responsible for Oreo’s Facebook marketing program, the winning campaign resulted in more than a million new Facebook fans and a 280 percent increase in shares on Facebook.
The 2013 Facebook Studio winners list included Turner Network Television, AllState Insurance Company, Nike UK, AT&T, Ford Motor Company and more.