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Oreo, Taco Bell, Old Spice & ESPN Are Featured Brands In Twitter’s IPO Roadshow Video
(Note: Autoplay video embedded below. Adjust your volume as needed.)
Four brands made the cut and had some of their most famous tweets included in Twitter’s new IPO roadshow video, which the company released today in preparation for next week’s roadshow and offering shares during the week of November 4th.
The video is Twitter’s introduction and pitch to investors, and features co-founders Jack Dorsey, Evan William and Biz Stone talking about how the company has grown since its debut in 2006. There are two versions: a full-length video that runs almost 40 minutes, and a shorter version that’s almost two minutes long, which also serves as an intro to the longer video.
About 30 seconds in to the shorter video, which is embedded below, the video begins to feature some of Twitter’s most famous tweets — like Janis Krums saying “There’s a plane in the Hudson,” the Boston Police Department tweeting the capture of the Boston Marathon bombings suspect and Wael Ghonim tweeting about the uprising in Egypt.
It goes on to feature brands like Oreo and ESPN, as well as strange and funny conversation between Taco Bell and Old Spice. Chances are pretty good that you’ll recognize at least a couple of these well-known brand tweets:
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
@OldSpice Is your deodorant made with really old spices?
— Taco Bell (@TacoBell) July 9, 2012
No matter how this game ends, this play will go down in Clowney lore: http://t.co/ISKeuatf
— ESPN CollegeFootball (@ESPNCFB) January 1, 2013
The short video focuses pretty heavily on Twitter-as-news-source, while the longer video — which also mentions a few brand tweets — primarily involves company executives discussing Twitter’s business: user stats, revenue, advertising products and the like.
Here’s the short version featuring those brand tweets mentioned above.