Oscar Searches And Social Mentions: Who Won The Night?

Late last night, Google posted the top Oscar-related search queries — on Twitter. Best supporting actor winner “Jared Leto,” who gave a well-received and widely tweeted acceptance speech, was the most searched for term/person associated with last night’s Oscar telecast according to Google:

top oscar searches

It’s somehow fitting that the top searches were announced on a social media site. Social mentions likely drove many of these queries to find out more information or to see video clips.

Separately, the official Oscar site, operated by network ABC, featured a tally of the nominated actors’ social media mentions on Twitter and Facebook. The most buzzed about actor was Leonardo DiCaprio followed by Jennifer Lawrence, both of whom did not win. Immediately after that, the social winners were the actors who did in fact take home statues in their respective categories.

Oscar social media winners

Related Topics: Events | Oscars | Social Media Marketing | Statistics: Social Media

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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