• http://www.facebook.com/edwin.rutsch Edwin Rutsch

    May I suggest a
    further resource to learn more about empathy and compassion.

    The Center for Building a Culture of Empathy
    The Culture of Empathy website is the largest internet portal for resources and
    information about the values of empathy and compassion. It contains articles, conferences, definitions, experts, history, interviews, videos, science and much more about empathy and

  • Teresha Aird

    Thanks Courtney for the thought provoking article. I was wondering why it didn’t generate any comments but then saw that you posted it on Christmas Eve – apparently even online marketers aren’t that wired to the net ;-)

    You make some very good points and I for one think that, although there is the potential for social media to have a dampening effect on some individuals’ empathy, in general it has the opposite effect – that of allowing millions of otherwise totally unconnected people to share another’s pain, remorse, fear or, indeed, joy and excitement.

    Using empathetic online social behaviour in marketing should be a no brainer for a customer focussed organization but I must admit that it takes some thinking about and, especially, personalizing which isn’t always what a company’s social marketers are tasked with doing.

  • Sheetal Sharma

    I agree with the point made by the blogger here, Social media is aiding us in connecting better but we should not forget to provide a human side to it by listening, understanding and responding more genuinely, for companies like Synechron, who are doing social media marketing it becomes all the more important to adhere to this rule.