One of the toughest items that most Page admins ask is “what should I post my content?” While there have been various studies and findings, a new tool helps admins maximize post reach and visibility. PageLever has launched PageLever Now, a real-time Facebook Analytics tool. This tool gives admins a visual representation of post reach that allows users to see when a post is dwindling down so they can either pay to promote it, or release another post. This also acts as an all-in-one tool for Page Management.
The rel-time view lets admins see the overall virality of their posts and most importantly when there is no reach to be had. Colorful graphs help to separate the various posts to show how many people saw each post in real time. From this data marketers can pull out important marketing tidbits like the following:
This view allows marketers to avoid post cannibalization make smarter scheduling decisions and identify the best times and posts to advertise. Another nice feature is that pages are displayed by activity so that pages with the most recent interactivity will float to the top. Within the software commenting, editorial scheduling and liking can be performed and the post with the most recent activity isn’t buried below the fold.
PageLever co-founder Jeff Widman stated the following about PageLever Now:
“Our goal with PageLever Now was to create a tool for social marketers that puts everything at their fingertips—publish posts, respond to fan comments, real-time analytics for making data-driven decisions, etc. Think of it like the Bloomberg terminals that enable stock traders to make instant decisions—except this is for marketers.”
Indeed, the terminal-esque display is the reason that PageLever Now has so much potential for marketers as it is the first real-time post based analytics program.