Patent Verdict: Apple Wins The Round But Fails To Land A Blow Vs. Samsung

android-apple-iosYou have to wonder what Apple and its lawyers are now thinking. Last Friday’s patent victory did almost nothing for the company and nothing to deter or stop the momentum of chief rival Samsung.

After a hard fought and widely publicized trial, Apple extracted a jury verdict of just $119 million against the Korean company. It’s a far cry from the roughly $2 billion Apple was seeking. As a financial penalty it’s trivial; as a “moral victory” there may be some satisfaction there — but not much.

Apple won roughly $1 billion in damages — a landmark in patent litigation — from Samsung last January. Samsung has appealed that damages award. Apple will likely appeal the damages award in the latest case.

comscore smartphone March

The fight will obviously continue. But it’s getting a bit futile (and even silly) for Apple. Whether you agree or disagree with the claim that Google/Android and Samsung are “slavishly copying” the iPhone — and two juries have to some degree — a tactical or strategy change is now required in Cupertino.

Clearly the courts and juries are suffering from “patent litigation fatigue.” In addition, lawsuits and efforts at injunctions haven’t stopped the march of Samdroid across the globe. It’s really a replay of Windows vs. Mac in the late ’80s and ’90s.

Samsung’s dominance of the Android marketplace has only increased in the year since the original Apple patent victory over Samsung in US Federal Court. In the interim Android has grown its lead in most countries over iOS. Apple devices generate more web traffic in a number of markets but Android has many more devices in those markets.

It’s time for Apple to focus more on product development and end the patent litigation mania that has spanned the globe and ensnared all the major tech companies over the past several years.

Smartphone shipments IDC Q1

Its lawyers might be happy about such a change. But the rest of us will.

Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Business Issues | Google: Legal | Legal: Patents | Samsung | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!