• http://twitter.com/Mikewilliams199 Mike Williams

     I think Google does a decent job. Its nearly impossible to weed out all the black hat sites.

  • karthikkumardms

     A perfect time for this wake-up call against all those confusions regarding SEO and Google. Smart opportunity, Danny. Appreciate it very much. And so rightly you published this in Marketing Land and not in SEL.

  • http://twitter.com/MaydayPictures Meredith Nunnally

    I agree, no need to blame Google for your child’s welfare or the other crazy claims I’ve seen in the recent days following this Penguin update. It’s another great post. I would love to see an article from you, or case study, about what to do when someone is spam-dexing, link bombing, or whatever-you-call-it on your domain. I know to start, concentrate on what you can control such as your internal site structure and the content, but past that, I’ve seen no helpful information. How do you remove spam links, or rebuild a reputation with Google if someone else has and still is purchasing spam or forum links against your site? The update is the most frustrating for me because I have been anticipating the downfall of my site long before the Penguin update, but nobody has shed any light and I haven’t been able to find any guidance on this issue.

  • mmonsen

    Excellent post, Danny. Harsh, and painful, but truth through-and-through. It further reemphasizes that there can’t be any more “just SEO” marketers. Like any good investment, you have to diversify to lower risk, or you’ll get bitten just like the webmasters that come out of the woodwork after these updates.

  • Den Nicholson

    This a true reflection of what is happening right now, I was hit badly on one of my websites and freely admit I was guilty of attempting to game Google. I bought a ton of home page links, just lazy I guess. I paid the price by dropping 60 places from no 2 for my main keyword and further for inside pages, so it’s back to hard work for me.

  • http://twitter.com/MatthewJGarcia2 Matthew J. Garcia

    Excellent post Danny. It’s about time someone tells it like it is. I know there are still businesses out there participating in faulty SEO thinking everything is ok because their site wasn’t damaged in anyway. One thing for sure is that this will not be the last time that Google adjust their search engines to provide high quality listings.

    One thing I don’t agree with you though is “Publishers are a distant third in the equation”. Publishers are a crucial part of Googles business model. Without publishers there would be no searchers and there certainly wouldn’t be any advertisers. Searchers are not going to come to Google just to be advertised to. Googles search engine life support is publishers.

    If I was Google I would be doing the same thing. High quality information is what brings consumers back to Google time and time again. Businesses need to focus more on providing high quality engaging content not only through their blog and website, but through other channels like you mentioned. 

    Build connections and strong relationships with others in your market and your will prosper. 

    Thanks for taking the time to create this article Danny.

    Matthew

  • http://www.saleslogik.com/ SEMRescue

    OK, Danny… I feel a little ripped off! ;) I posted a very similar comment to your 1st Penguin article with a small thread that included everything from Monopoly, to Diversification and Google being a for profit entity… but you get all the credit!

    Seriously though, this issue is part of a bigger systemic problem in our industry and, frankly, in our culture as well.  Too many people put in too much time and energy trying to beat the system and pretending to be noble about their pursuits when they could simply use the same efforts to follow the rules and end up with the same results.

    The worst thing in my mind is that we are actually starting to believe
    our own BS! We forget that little decision we made we made a year ago
    when we started buying links and somehow convince ourselves we are
    beyond reproach. The human brain has an amazing ability to forget things that is would prefer never happened. Just because you got away with something for long enough to think it was not wrong does not mean you won’t ultimately be called on the carpet some day. I honestly have more respect for the ones who admit guilt and say, hey we got caught. The only thing worse than being dishonest is being dishonest and stupid!

    Ignorance is no excuse either. If you are going to put food on your table or put your child through college using SEM as a career you damn well better do your research and make sure what you are doing is kosher or whatever consequences befall your family fall squarely on your own shoulders.

  • http://www.saleslogik.com/ SEMRescue

     If you post your site or email it to me I would be happy to give you some insight Meredith

  • Kim Deppe

    Lessons to remember:
    1. There is no free lunch.
    2. Don’t put all your eggs in one basket.
    3. Don’t cheat.

    Seems like the same stuff my mom taught me. Great article!

  • https://serps.com Scott Krager

    This is spot on Danny.

    For too long grey-hat SEOs have skated by on crappy links to prop up difficult to “SEO” industries. The industry has to do better. Even if that means higher prices to clients, the better white hat SEOs are going to win in 2012 and beyond.

  • Jeny Q

    Hi Mike,
    Please check the local keywords results you will find .uk and .au TLD websites in USA search results… Is it Penguin??? :( 

  • aud2san

    Amazingly said Danny!

  • http://searchengineland.com/ Danny Sullivan

    Matthew, I actually agree that publishers are indeed crucial, and there’s an unwritten contract that Google has with them to ensure that if it is successful of gathering up their content for listings, it needs to ensure it is giving back fairly with traffic. Generally, I’d say it has done an excellent job of that. And, in fact, it’s even rolled out tools like Google Webmaster Central that people couldn’t have even dreamed would happen back in the Florida days. Meant to get into this more, but kind of ran out of time. But I do think that publisher concerns do tend to be third in Google’s priorities behind the searchers and advertisers.

  • http://www.facebook.com/profile.php?id=648275710 DiVi Fernando

    How do you explain the various low quality search results that have come in from nowhere.. your arguments may justify all those complaints against the penguin, but there have been really embarrassing search results for a search engine of high caliber. There is no doubt that something has gone wrong with the algorithm affecting the search results. http://news.submitinme.com/newsdetails-192.aspx

  • http://www.facebook.com/people/Khyali-Ram-Sanwal/1373864296 Khyali Ram Sanwal

    If your site does not perform well after new search algorithm update by Google please contact SEO Consultants khyali123@gmail.com

  • http://www.facebook.com/VikasSinghVaranasi Vikas Singh

    Hello please tell me any one  how improve my site now after penguin update ..

  • J W

    You can say all of these things about those that were affected by the update, but you
    aren’t going to stray far from the Google talking points, because if you talk negatively
    about them, then I would assume that they would quit answering your calls or e-mails.

    It’s easy for you to say these things, but if a bunch of webmasters decided to do
    some negative SEO to over optimize your blog, then maybe you’d change your tune. 
    I’m not endorsing that type of behavior, but I’m sure that will affect people going forward.

  • AravindL

    This update has very much affected SEO marketers. I still see a lot of branded sites in serps which have shit load of backlinks from directory and article sites. As far as I could think big G wants to restrict the number of SEO marketers which they believe would reduce Black/Grey hat seo tactics.

  • rajendra sahoo

    yes, i am agree with Jeny..

  • Jez Day


    I was able to easily find links leading back to them from nonsensical copy.”
    I have this too. A legitimate article I wrote 6 years or more ago has been spun and re spun with my link at the bottom of it. Not set by me. Not spammed by me. It’s not all black and white Danny. Penguins often are pretty dirty and always smell of fish in my opinion.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Especially don’t depend solely on Google, the largest of the SEO
    sources. I’m always surprised when people fail to learn this lesson.”

    Agreed! I always tell my clients that they can’t depend solely on SEO to keep their business afloat. Having one source of traffic leaves your site far too vulnerable.

  • donthe

    I’m not sure what happened to my earlier comment. That’s a shame. quick recap.

    There are 2 points of attack currently used by publishers and SEO’s against Penguin. 
    1) the SERPS stink so rollback the update because it’s broken.
    2) My site was penalized, it didn’t deserve a penalty, the update is broken. 

    Danny, This article is about #2, but you aren’t dealing with it fairly. You’ve dealt very fairly with point number 1 in previous articles. There is not a website on the planet that doesn’t violate Google’s Webmaster Guidelines in one way or another. It’s impossible not to. 

    Example: Does marketingland.com link to searchengineland.com all the time without nofollow? Ever heard of “Paid Links”? (You paid for the domain, I’ve seen this reason being used in Google’s Webmaster Forums.) Oh and also the link is “inorganic”, a powerful and brilliant phrase just invented by Google, one that had turned all Web Publishers into Spammers. You linked because you own it. Yes, you though it was the best resource about the subject but you are incapable of being impartial because it is your business. Thus you are a Spammer.(This gem is also from Google’s Webmaster Forums) Why weren’t you penalized? You own a Authority site and the spammy links get lost in all the other incoming links your websites have.

    Some sites were torched and some weren’t and that’s hypocritical, irresponsible and completely disrespectful. Web Publishers are Small Business Owners and Entrepreneurs just like you! We deserve the same respect you receive from Google. Why is Google dealing differently with Authority sites? 

    If the penalty was Google’s intention then tell me what I’ve done wrong, tell me what I need to do to be forgiven, how long is the penalty going to last? Remember when JC Penny was penalized for 3 months and Matt Cutts said that a penalty of longer then 3 months would be vindictive? Why is a small business owner different? Communicate with me! I am a person with a family and a legitimate business. Stop treating me like search result #5 for keyword phrase “xyz” soon to be search result #105 after release of algorithm update code name Penguin.

  • http://www.boastingbiz.com/ Boasting BiZ

    In business you cant depend on anyone. Everyone is out to make a buck!
    IMO Google will always have control. I doubt mobile users are going to switch their browsers to Bing. Although 40% of sites lost rankings, these changes were made to improve Googles algorithms, correct? and if it dosent work they can see a drop in user activity and change the algorithm back.
    On the other hand…

    Now it seems like sites are more vulnerable to negative SEO or other black hat tactics.

  • http://twitter.com/MaydayPictures Meredith Nunnally

     I appreciate that. While my company doesn’t have the funds to hire an outside source, if you’ll send me your email address, I will send you all the information regarding my site if you’d still like to look.

  • http://searchengineland.com/ Danny Sullivan

    I guess I disagree that I’ve dealt unfairly with sites that were hit but didn’t deserve a penalty. Right in the conclusion, I point out what to do if you really think you were a false positive.

    When I’ve looked at sites claiming to have done nothing, as I explained with several examples, cross-linking between relevant sites hasn’t been the issue. Making use of crappy directories, sponsored WordPress-themes and embedded links in nonsensical articles has been.

    It’s really easy to turn being hit by Google into a “I’m innocent; I wasn’t doing anything wrong; I would be able to link to whatever I want with my own sites type of thing.” And I totally agree, actually, people should be able to link however they want.

    But Google doesn’t have to give a benefit to links that it finds useless. A casino web site linking to a clothing site is a useless link for relevancy. I think that’s good if it’s being discounted.

    Again, if sites are happy with those type of link exchanges, they can keep it up and keep blaming Google. But that’s not going to get them back into Google’s good graces.

  • http://searchengineland.com/ Danny Sullivan

    File a report, if you think that’s what’s bringing you down. But be sure there aren’t other signals out there. Plenty of sites get scraped and have links still pointing at them. My view is that it’s going to take more than that to have gotten you nailed in Penguin.

  • http://searchengineland.com/ Danny Sullivan

    Yes, if I were to say negative things about Google, oh wait…

    http://marketingland.com/on-google-being-evil-6851 
    http://marketingland.com/is-googles-over-optimization-penalty-its-jump-the-shark-moment-in-web-search-8633 
    http://searchengineland.com/search-engines-should-be-like-santa-107400
    http://searchengineland.com/2011-year-google-bing-took-away-from-seos-publishers-106311

    I’m not giving you Google’s “talking points.” I’m giving you my own talking points as someone who has covered SEO from before we called it SEO, from before Google existed.

  • http://searchengineland.com/ Danny Sullivan

    I don’t explain them. I point them out as being flaws right in the article, with a link to an entirely separate and detailed article on them. But they remain anecdotal oddities, some of which existed before Penguin, nor do they reflect any concrete evidence that Google’s search results have gotten worse overall. Certainly we’ve not seen any giant up-tick in ordinary user complaints.

  • donthe

    I’m not a false positive. I used methods that used to be white hat and are now spammy because they are inorganic. Complaining to Google will just bring further unwanted scrutiny. Who knows what other inorganic methods I have used?

    Example: infographic with embed code but no nofollow. I now have a bunch of links pointing to the same page with the same alt text. Only a problem because the website is not an authority, a newish site without many other links.

    Example: Site wide links between my own websites within the same niche. Relevant to the user. 85% drop in traffic on the 25th, I removed the links and the penalty was lifted by the 27th.

  • http://www.saleslogik.com/ SEMRescue

    I recommend clicking my post name and going to our site then sending me an email. I don’t think the forum will appreciate or allow me to post my contact information in the thread.

  • http://profile.yahoo.com/NSTKMBGLGWKFLJIVJXEUH5R2BI Billy

    Here is the problem.  Not everyone who bought links knew it was wrong.  Somehow everyone was expected to know that there were such things as Google guidelines?  Don’t you think it was possible that some of us only got SEO information through the grapevine?  Here is what a lot of us heard…

    1.  You need pagerank for your site to do well.  You get pagerank from getting links from high pagerank sites.

    2.  If you can get anchor text in these links, do so.  That will help the search engines identify what your pages are about.

    Yeah, we were really, really trying to fool the users by following the above info weren’t we?  I know it’s hard to believe but some of us hadn’t heard of Matt Cutts, Panda or Penguin before last week.

    What we didn’t hear was

    1.  Buying links is bad.  Not in all cases.  But in a lot of cases.  You don’t know which ones because some paid links will help you.  Just SWAG it.  Oh and if the big old sites have links from crappy directories it won’t affect them…just you small fry.

  • http://www.dailybathroom.com Albert

     This article gives me an interesting view on this matter. I think being stuck with google is one mistake of webmasters, there are still other search engines beside google. And this is what I am questioning too, so…what do we do after the updates since it looks pretty scarry…should we continue what we are doing? Keep building (non-spammy) links or should we build less links?

  • http://www.facebook.com/people/Codex-Meridian/100002285341528 Codex Meridian

    If this is indeed true, this is hurting to publishers to think that a majority of Google income came from their sites. Yet they put the publishers only in third priorities. So sad.

    Advertisers won’t get charged if no clicks would occur (since Adsense/Adwords are mostly CPC-based) and searchers would most likely click organic results than ads in Google search result page. Thus the searchers would most likely interact with the publisher sites for a longer period of time. After reading the content,  the searchers would still click ads if they are in the buying mode, etc. Thus resulting to conversion and income from both the publisher and to Google.

    Therefore the real partner to Google are the publishers. Even though you said that Google doesn’t owe the publishers a living; majority of their billions came from the publisher sites (through their Adsense program). Publishers owe Google a living. Is this a professional way to treat a business partner?

    They should treat the publishers really seriously or if they don’t; the partnership won’t last or turn sour. And since  advertising is STILL the main revenue stream of Google. This will lead to its downfall.

    Penguin update should reward great content and useful sites. But I can personally attest that this does not only affect bad sites but good sites as well. Its true that publishers should find alternative income stream that does not depend on Google. But punishing sites of honest webmasters and small businesses by sucking 50% of their original organic traffic does not make sense.

  • http://www.slotbonuses.info/ Slot Bonuses

    Google is a spooky search engine. It understands more about my search habits, likes and dislikes than I do. It remembers where I go, what I look at and how long I do it. It reminds me of George Orwell’s 1984

  • http://pulse.yahoo.com/_AFCG7LW64F47232AJXIC3QSSIE boogitywoogity

    I am so honest when I say results are getting worse, I haven’t had to return to yahoo since 
    I  stopped using them in mid-2011. Here’s what I find below……………….. 

    Proof google results are getting worse

    Blank page results ranking on first page.

    Sites with same templates are showing up more in results closer to first page.

    Big brands showing up more – which is not good, was at a diversified level before and they are known and we can type in brand name in search engine results, if someone doesn’t know about a popular site they are doomed to find out about it soon anyways, so im saying diversify results.

    I think results in feb 2012 were best google ever head. They need to take steps backwards. 

     

  • mikeshannon

    Whats interesting is google makes a living off all webmasters, feeding off our content to wrap up in ads to make billions. But I agree all eggs in one basket isn’t a great idea.

  • http://www.facebook.com/rita.grohowski Rita Grohowski

    I totally agree – don’t depend on Google for traffic. But the harsh reality is that this is just not practical for most people. Google = internet for most people. It’s the portal they start with when they want to search for something – whether it’s a product, or content. If you’re not depending on Google traffic, what else are you going to turn to?

    Let’s look at the options:
    1) Mailing list. 

    Yes a mailing list is incredibly important. However, a static one is not a long-term strategy, is it? You can’t expect to make the same $XX,000 every single year from the same people over and over. There’s a thing called churn.

    2) Social media. 

    It’s great for building a brand, and for interacting with existing customers/users. But how does it help for discovery and bringing in new users? Can you bring in new leads by searching for people looking for your product in Twitter, or Facebook, or Pinterest? I suppose in Twitter you can. But this is not scalable, and the conversion rate/ROI is definitely not as high. It’s great for engaging with existing customers, but not bringing in NEW ones.

    3) Links and Mentions in Blogs

    This is all good, but again, the conversion rate/ROI is not as high. People coming in through a blog mention or a natural link will visit your site, but what % actually would be your target user? You can get Techcrunch’d but get 1 measly sale from it.

    I think the way to survive is to add more value to your product, and shift away from the advertising “eyeballs” model, to one where you can actually SELL your product. That way you can afford to pay for advertising, display ads, etc. 

  • Submit Era

    Google > or ~ Rest of the internet, why why?

    Its easy to say that Google doesn’t owe you a living..but that’s what keeps the above assumption correct!

  • http://www.dewaldthuysamen.com/ Dewaldt Huysamen

    Hi @dannysullivan:disqus not to spam at all, but here is proof that Google has double standards when it comes to their Penguin update and guidelines:
    http://goo.gl/FyfCS

  • pars g

     Dear sir
    My name is Javid and I launched my site about 8 months ago. (www.apam.ir)
    We started with 30 articles in a day and we have 7thousands of them by now.
    Lately (about first of april) I have read in some websites and weblogs that if you make the tags No index you will obtain much better traffic from Google, so with Robot and No index tags I removed our tags.
    It was about april 20 that there were no tags from our site in Google anymore.
    Then about 2 days later our visit and ranking fell down suddenly.
    I also took a few photos that show our decline in visiting in april25 and april26.
    And there were no change in this situation for about one month, for instance we publish an article for the first time and after some hours the other websites which copied our article get a better ranking than us and apparently all of our input is from Google images.
    We faced a great fell in word searching either.
    Now here is the question, what can I do with this?
    Is it happened because of making No index all of the tags in my site?
    Is it happen because of Google Penguin?
    We had about 10 thousands tags that were removed from Google even though it is normal to have so many tags in Persian websites.
    I added too our site name in all of titles of the articles.
    Our content were like this before:
    Title
    But I’ve changed it to:
    Article Title- Title of Site
    And 6-7thousandsa more of these changes
    I have sent a revised form but it is not answered yet.
    Some weblogs says Matt cutts recommended to launch a new site
    How if I set up a new domain and take a back up from my site there?
    What is your suggestion for me?
    If you need any more information please just let me know.
    I have find your web pages from Google and looking forward for your answering.
    Here is some pictures from us in Google Webmaster Tools
    My traffic from Google fell to one third and most of my visits are from Google images.
    http://www.apam.ir/wp-content/uploads/2012/05/1.png
    http://www.apam.ir/wp-content/uploads/2012/05/2.png
    http://www.apam.ir/wp-content/uploads/2012/05/3.png
    http://www.apam.ir/wp-content/uploads/2012/05/4.png
    Yours Sincerely
    Javid
    http://www.apam.ir

  • http://twitter.com/RTuckerton Russell Tuckerton

    Danny, thank you for illustrating your age and experience in your article title and copy. Google essentially cannibalized the yellow page industry and personal work of mouth networks for tens of millions of businesses – which are now in a position of having to hire someone so they can get found where people are looking. If this someone uses black hat SEO – what in the H*ll would a doctor, lawyer, dentist, dog groomer, local restaurant know or have time to know about this? Yet who gets hit with a severe reduction in new clients? Please do your research. SMB 57% of GNP. > 50% of employed americans due to Small business. Penguin has very very disproportionaly hit the lifeblood of our economy. Take some time and do some research. Google actually does have a social obligation since they moved people away from a non-judgmental vehicle like yellow pages to their network. Do you get it yet? Do I need to maybe give you a few more years?

  • http://twitter.com/RTuckerton Russell Tuckerton

     Sorry to sound a bit harsh, but you have to realize Google has resulted in major changes in how small businesses get found. Former vehicles didn’t have a black or white hat – they were agnostic. That is no longer the case. You can;t expect a restaurant owner who works harder than you or I do to be any kind of expert in search. But they get penalized

  • pars g

     Dear sir
    My name is Javid and I launched my site about 8 months ago. (www.apam.ir)
    We started with 30 articles in a day and we have 7thousands of them by now.
    Lately (about first of April) I have read in some websites and weblogs that if you make the tags No index you will obtain much better traffic from Google, so with Robot and No index tags I removed our tags.
    It was about April 20 that there were no tags from our site in Google anymore.
    Then about 2 days later our visit and ranking fell down suddenly.
    I also took a few photos that show our decline in visiting in April 25 and April 26.
    And there were no change in this situation for about one month, for instance we publish an article for the first time and after some hours the other websites which copied our article get a better ranking than us and apparently all of our input is from Google images.
    We faced a great fell in word searching either.
    Now here is the question, what can I do with this?
    Is it happened because of making No index all of the tags in my site?
    Is it happen because of Google Penguin?
    We had about 10 thousands tags that were removed from Google even though it is normal to have so many tags in Persian websites.
    I have sent a revised form but it is not answered yet.
    Some weblogs says Matt cutts recommended to launch a new site
    How if I set up a new domain and take a back up from my site there?
    What is your suggestion for me?
    If you need any more information please just let me know
    -
    I added our site name in all of titles of the articles.
    Our content were like this before:
    Title
    But I’ve changed it to:
    Article Title- Title of Site
    And 6-7thousandsa more of these changes
    My traffic from Google fell to one third and most of my visits are from Google images
    Here is some pictures from us in Google Webmaster Tools
    http://www.apam.ir/wp-content/uploads/2012/05/1.png
    http://www.apam.ir/wp-content/uploads/2012/05/2.png
    http://www.apam.ir/wp-content/uploads/2012/05/3.png
    http://www.apam.ir/wp-content/uploads/2012/05/4.png

    Is it helpful to change domain and let the Google know through Google web master tools?
    I mean transferring all of the data to a new domain.
     
    How can I recognize what caused the problem, Google panda or tags?
    Is it helpful to  re index tags or its better to do nothing about it?
    What is wrong with my article that the other sites which copied them have a better ranking from my own site?
    I want you to know I am very graceful about your guidance and help
     
    The problem is my ranking have fell and even my own articles which originally belongs to my site have a better ranking in sites which do copy them regularly. Some times I can’t even see the name of my site in the first page

    What have caused the problem with my site and its ranking fell, is it Penguin or removing so many tags from it?
     
    I want to know if changing the title of  6thousands article have made the problem accorded.
    When our ranking fell, we No index all of our tags and I was looking forward to gave my traffic back but it is about one months which I couldn’t see any changes.
     
    I have read in some articles and weblogs that removing tags and No index them will bring the traffic back, is that true?
    What do you think about chaging domain? Would it solve the problem or may not do an help.
    Do I have to begin from start in a new domain or it is possible to transfer all the data there. Which one do you recommended

    please help me
    Yours Sincerely
    Javid
    http://www.apam.ir

  • http://searchengineland.com/ Danny Sullivan

    Russell, you’re making an incorrect assumption, that all the people hit by Penguin were small businesses and that no other small businesses moved up. Without Penguin, there’s an equally reasonable argument that small businesses that previously weren’t visible in Google because of spam have become so.

    Your yellow pages argument is even more incorrect. If Google cannibalized the yellow pages, then it did so to the benefit of so many SMBs that didn’t have to pay at all be listed an Google and receive huge sums of free traffic. Even with Penguin, huge numbers of small businesses receive tons of free traffic.

    I’m old enough not only to remember yellow pages but also to have run a business considering those ads. I don’t recall that my yellow pages salesperson was offering to list me for free or give me a bigger ad. But that was a non-judgmental vehicle?

    The bottom line is that Google’s free listings have enabled some small businesses to succeed with no significant advertising outlay in a way that the yellow pages never would. But no business is wise to depend entirely on one particular free model of getting visitors.

  • Kristian Ole Rørbye

    Thx for a great article. Here in little denmark where i work with SEO, we are seeing the exact same thing happening. Its interessting whats going to happend when they come with one more update. 

    Regards
    Kristian
    http://www.seotext.dk

  • wladiwostok3

    Penguin Algorithm: disastrous search results in Google!

    This article gives an in depth explanation of what exactly the Penguin algorithm does and why Google engineers have destroyed many years of their own good work.

    Irrelevant Search Results

    Let me start by saying that, fortunately, my website was not affected in any way by Google’s latest algorithm change, the Penguin update. I even benefited from it because several of my pages are now ranking slightly higher. So, no worries for me at all. However what worries me are Google’s post Penguin search results. When I search for a product or service in common terms, I notice many more irrelevant search results in top. Instead of the professional and commercial results of before Penguin, I’m now confronted with explanations, technical pages, forums, short blog articles (many even without comments) and Youtube, not giving me the solution I’m looking for. What’s going on here? Well, I will tell you what’s going on. The bad search results don’t surprise me at all. On the contrary, it’s logical that Google’s search results have been deteriorating so much lately. That is, you simply may assume that webmasters who have always taken good care of their SEO, took good care of their websites as well. After all, the income of these webmasters is depending on the quality of their sites, so they are much more fanatic when it comes to quality. Simultaneously you may assume that the “lazy” webmasters who have done little or nothing in terms of SEO, are not so much interested in the quality of their sites as well. Logical, isn’t it? Well, it’s the latter group ranking much higher in the search results of Google. There are numerous pre Penguin high ranking, professional, commercial and relevant sites penalized by the Penguin update. This means that many good search results are now invisible in Google’s index. Personally, I think that about 20% of websites is affected and not 3% as Google says.

    Example 1

    Want proof? Here is an example: When I searched for “autoresponder” (without quotes) in the pre Penguin period, all well-known quality PAID autoresponder sites were ranking in top. The search engine CORRECTLY assumed that I was searching for a PAID autoresponder because I didn’t use the word “free” in my search. Very relevant and convenient because it was easy to find a good paid autoresponder service. Do the same now and you’ll find free autoresponders, technical web pages answering a question I’m not asking, pages explaining what the meaning of the word autoresponder is, a technical Cpanel explanation, how to write autoresponder messages, Youtube, autoresponder blog articles, and forums in top of the search results. I’m NOT asking Google for all that garbage! I simply want a good paid autoresponder but the stupid robot doesn’t understand me anymore! Whatever product or service I’m searching for in Google, I’m always confronted with less relevant results than before. It’s for this reason that I’m now using Bing or Yahoo for my searches. My loyalty to Google has vanished overnight.

    Example 2

    Before Penguin it was always easy to find solutions for technical problems in Google. Now, after Penguin, that’s almost impossible. Here is example 2: Let’s assume that I have a technical problem with my autoresponder (the brand name is Infinite) and my search term is “why doesn’t my Infinite autoresponder send any messages?”. So, this time, as a result, I expect forums, blog articles, technical sites, etc, giving me a solution to my technical problem. However, what I get are manuals, how to set up an autoresponder in a web hosting account I don’t have, a PDF result (I don’t like PDF results), questions about what the best responder is, infinite loop explanations, promotion of other autoresponders etc. Google engineers, what the heck are you doing. By implementing Penguin you have destroyed many years of good work. Sorry Google but, until the moment comes, that you reverse the Penguin update, I will use the search engines of Yahoo and Bing. Bye Bye Google – hope to meet you again under better circumstances.

    Does Google do anything for money?

    Maybe Google’s intentions are good because, according to the search giant, there were many more spammy results before Penguin, although that’s definitely not my personal experience. Or, maybe it’s Google’s intention to discourage commercial quality websites by penalizing them, so that they are forced to start using Google Adwords?

    This article was written by Dick Detering, webmaster, web host and search engine optimization specialist. Read more on SEO at http://best-inexpensive-web-hosting.com/seo-basics or visit his homepage on web hosting at http://best-inexpensive-web-hosting.com

  • wladiwostok3

    Penguin Algorithm: disastrous search results in Google!

    This article gives an in depth explanation of what exactly the Penguin algorithm does and why Google engineers have destroyed many years of their own good work.

    Irrelevant Search Results

    Let me start by saying that, fortunately, my website was not affected in any way by Google’s latest algorithm change, the Penguin update. I even benefited from it because several of my pages are now ranking slightly higher. So, no worries for me at all. However what worries me are Google’s post Penguin search results. When I search for a product or service in common terms, I notice many more irrelevant search results in top. Instead of the professional and commercial results of before Penguin, I’m now confronted with explanations, technical pages, forums, short blog articles (many even without comments) and Youtube, not giving me the solution I’m looking for. What’s going on here? Well, I will tell you what’s going on. The bad search results don’t surprise me at all. On the contrary, it’s logical that Google’s search results have been deteriorating so much lately. That is, you simply may assume that webmasters who have always taken good care of their SEO, took good care of their websites as well. After all, the income of these webmasters is depending on the quality of their sites, so they are much more fanatic when it comes to quality. Simultaneously you may assume that the “lazy” webmasters who have done little or nothing in terms of SEO, are not so much interested in the quality of their sites as well. Logical, isn’t it? Well, it’s the latter group ranking much higher in the search results of Google. There are numerous pre Penguin high ranking, professional, commercial and relevant sites penalized by the Penguin update. This means that many good search results are now invisible in Google’s index. Personally, I think that about 20% of websites is affected and not 3% as Google says.

    Example 1

    Want proof? Here is an example: When I searched for “autoresponder” (without quotes) in the pre Penguin period, all well-known quality PAID autoresponder sites were ranking in top. The search engine CORRECTLY assumed that I was searching for a PAID autoresponder because I didn’t use the word “free” in my search. Very relevant and convenient because it was easy to find a good paid autoresponder service. Do the same now and you’ll find free autoresponders, technical web pages answering a question I’m not asking, pages explaining what the meaning of the word autoresponder is, a technical Cpanel explanation, how to write autoresponder messages, Youtube, autoresponder blog articles, and forums in top of the search results. I’m NOT asking Google for all that garbage! I simply want a good paid autoresponder but the stupid robot doesn’t understand me anymore! Whatever product or service I’m searching for in Google, I’m always confronted with less relevant results than before. It’s for this reason that I’m now using Bing or Yahoo for my searches. My loyalty to Google has vanished overnight.

    Example 2

    Before Penguin it was always easy to find solutions for technical problems in Google. Now, after Penguin, that’s almost impossible. Here is example 2: Let’s assume that I have a technical problem with my autoresponder (the brand name is Infinite) and my search term is “why doesn’t my Infinite autoresponder send any messages?”. So, this time, as a result, I expect forums, blog articles, technical sites, etc, giving me a solution to my technical problem. However, what I get are manuals, how to set up an autoresponder in a web hosting account I don’t have, a PDF result (I don’t like PDF results), questions about what the best responder is, infinite loop explanations, promotion of other autoresponders etc. Google engineers, what the heck are you doing. By implementing Penguin you have destroyed many years of good work. Sorry Google but, until the moment comes, that you reverse the Penguin update, I will use the search engines of Yahoo and Bing. Bye Bye Google – hope to meet you again under better circumstances.

    Does Google do anything for money?

    Maybe Google’s intentions are good because, according to the search giant, there were many more spammy results before Penguin, although that’s definitely not my personal experience. Or, maybe it’s Google’s intention to discourage commercial quality websites by penalizing them, so that they are forced to start using Google Adwords?

    This article was written by Dick Detering, webmaster, web host and search engine optimization specialist. Read more on SEO at http://best-inexpensive-web-hosting.com/seo-basics or visit his homepage on web hosting at http://best-inexpensive-web-hosting.com

  • http://www.seriouslyspain.com/ Seriously Spain

    Or you can just ignore Google completely and do what I do, write for Yahoo and Bing and write for myself.

    All of my sites have been slammed with Google. All have unique content, all written by me and all from an expert opinion. I only have 3 Google Ads, I don’t have pages stuffed with keywords, I have never paid for links, and I use no black hat tricks.

    Yet, every time there’s an update Google slams my sites further and further down. At this point, F^ck Google. I don’t use them as a search engine, and nor does any other independent writer I know. They’ll just keep demolishing the small sites (and yes, you are wrong about them not going after the small sites) so I for one am done with them. When they die a fiery death (which they will, every mega-monopoly that treats its customers like garbage always does, I’ll be the first one cheering :)

    Until then, I’m just enjoying my websites and figure, as Yahoo and Bing are shoving me higher in their searches every week, I’m obviously doing something right. I’ll support Yahoo and Bing and will never run a Google search again. A lot of people like me feel exactly the same.