Perfect Audience launched in 2012 to offer self-serve solutions that allow mid-tier marketers to manage their own retargeting campaigns. Within the past month, the company has launched new services for managing dynamic ad retargeting on Facebook and now for Twitter’s new tailored audiences retargeting solution.
Advertisers can set up and manage Facebook dynamic ad retargeting campaigns through the Perfect Audience platform by connecting their Google Merchant Accounts and importing products feeds. The solution launched with roughly 300,000 products and is now being used to promote more than 800,000 retailer products, Brad Flora, CEO & co-founder told me by phone.
The ad creator tool allows users to input snippets of dynamic content from their merchant feeds such as product name and price into the ad copy.
Advertisers can segment site visitors based on pages they viewed, geography, time of day as well as exclude visitor segments such as customers who already converted. To keep ads updated, Perfect Audience crawls merchants’ product feeds daily for price and inventory changes.
The new self-managed retargeting solution for Twitter launched in beta just last week. Perfect Audience is one of the partners that supports Twitter’s tailored audience product that allows marketers to upload data from their CRM systems. The solution is available to advertisers with at least 10,000 unique visitors per month and is billed at a flat monthly fee of $50 during the beta.
From within Perfect Audience, advertisers enter their Twitter username to begin sending first party data to Twitter. Unlike Facebook, the campaigns are managed directly through the Twitter’s Ads interface at this point. Promoted tweets are served on both mobile and desktop and can use Twitter’s lead generation and app download cards.