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Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble.
Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner that has received a link-based penalty, I hope you find the methodology below helpful.
I should note before proceeding that I prefer robust datasets, and so I’ll be using four link datasets in the example. They are:
Though I have paid accounts with all of the tools above (except for the Search Console, which is free), each offers a way to get the data for free — either via a trial account or free data for site owners. There are also other link sources you can use, like Spyfu or SEMrush, but the above four combined tend to capture the lion’s share of your backlink data.
Now, let’s begin.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.