Pew: 34 Percent Go Online “Mostly” With Mobile
The Pew Research Center released new survey data about mobile phone internet access today. The organization says that 93 percent of smartphone owners use their phones to go online and 63 percent of all mobile phone owners do so.
Pew says that 34 percent of all those who go online with their phones do “most” of their internet browsing via mobile:
When asked which device they use most often to access the internet, one third (34%) of cell internet users say that they mostly use their cell phone rather than some other device such as a desktop or laptop computer (we refer to this group as “cell-mostly internet users”). Half (53%) of cell internet users say that they mostly go online from a device other than their cell phone, while 11% say that they use both their phone and some other device(s) equally.
Those who are “mostly mobile” include “young adults, non-whites, the less educated, and the less affluent.” Tablet usage was not included in these data. Pew speculated to me in email that if tablets were included in the survey the “mostly mobile” numbers would likely be higher.
Below are more precise demographics of the mostly mobile group:
A recent Nielsen study found that in certain categories the “mostly mobile” or “mobile only” internet population was nearly 50 percent.
The best news in mobile marketing every Thursday.