Pew: Daily Twitter Usage Has Quadrupled Since 2010

The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year.

Yet the number of daily Twitter users has doubled since May 2011 and quadrupled since Pew began doing surveys about Twitter in 2010. Pew attributes this increase in daily usage in part to the rise of smartphones.

Source: Pew, n=2,253 US adults

Twitter’s greatest penetration and daily usage are among those under 40. Below the two charts show Twitter adoption by age category and then daily Twitter usage by age group.

Source: Pew, n=2,253 US adults

According to 2011 data Twitter has nearly 500 million registered global users with 140 million of them active daily, generating more than 340 million posts.

The US has the most Twitter users (nearly 110 million) but several other countries are more active than the US: Netherlands, Japan and Spain.

Related Topics: Channel: Strategy | Features & Analysis | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Mobile | Twitter: Statistics


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • AlisaThinkBig

    Hi Greg, what great graphs and stats (especially if you have a stake in Twitter!). I work for Think Big Online which is an Australian internet marketing company and we have a battle on our hands when it comes to small biz owners embracing social. They can’t see how this “phase” will last. But Twitter is clearly proving that social is here to stay. (I know you knew that, can you just tell my clients now??) Cheers, Alisa

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!