Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s global product management and engineering functions. Phil will also have a decisive role in guiding Acxiom’s renewed investment in research and development.
Phil has overseen Google Analytics product management since the very first beginning, and has been a key person to the product development. According to a market share research conducted by Stephane Hamel, Google Analytics has been gaining market share quickly in the last 3 years, growing from 43% of Top 500 retail websites to 64%.
Below is an excerpt from a recent interview, where Dr. Mui talked about the directions of Google Analytics and the field in general.
I hope that in 10 years Analytics for any business will be like the air that they breath. Google Analytics or analytics generally should be helping marketers and business people make better decisions based on the data that inform them what’s going on. Today Analytics is an isolated functionality that is used for operational or sometimes tactical matters, but shouldn’t we aspire to something more? Shouldn’t we aspire to every decision that we make should be based on solid data?
Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.