Pimping Google+ In Search Works: Lady Gaga Finally Joins Google+

Last week, Lady Gaga — one of the most popular people on Facebook and Twitter — didn’t even a Google+ account. Today, she does. It looks like Google’s pimping of Google+ on its search results page just paid off big time.

Welcome To Google+, Lady Gaga

Lady Gaga started posting yesterday on a verified Google+ account here:

Currently with 10,000 followers, Lady Gaga has about 46.5 million to go to match her Facebook page or 18 million to match her Twitter account.

On Facebook, her account has told people there about her new Google presence, an announcement that’s gathered 18,000 likes so far:

On Twitter, no news of the Google+ account has been posted. Instead, those following her on Twitter have just been thanked again for their support:

What Took You So Long?

Lady Gaga — despite being prominently interviewed at Google’s headquarters last March — apparently never got an invite to join Google+ when Google+ launched back last June or used any she might have received. Nor did she join when Google+ opened to anyone in September.

What might have caused Lady Gaga — Twitter’s most followed person and Facebook’s third most followed person — to suddenly decide to join Google+?

I don’t know, but I’m sure realizing that when people search for music, the only way she has a shot of showing up alongside Britney Spears or Snoop Dogg was to have a Google+ account didn’t hurt.

Google+ Don’t Take Facebook Or Twitter

Below, you can see both singers are showing up even to logged-out searchers who don’t even have Google+ accounts in a search on music:

Until Lady Gaga’s numbers grow significantly, she still won’t make it into the top recommendations. But she’s likely to grow quickly, especially if Google adds her to its recommendations for Music.

Katy Perry and Justin Bieber remain Google+ free, which means the Google+ suggestions will continue to presume that nether of them — both artists with incredibly popular Facebook and Twitter accounts — don’t exist to those searching for music on Google and looking over in the Google+ area.

The same, of course, is true for anyone involved with marketing. If you want to have a strong presence on Google, a Google+ page for your business, or a personal account for yourself, is required.

We said that last year on how Google+ influenced Google’s main search results, and we said it again last week in terms of how Google+ recommendations add a new section to the search results page.

Background Stories

Google’s integration of Google+ recommendations heavily into its regular search results sparked a huge debate last week, as well as an FTC complaint. Our articles below provide further background about all of this:

Related Topics: Channel: Social Media Marketing | Google: Google+ | Social Media Marketing | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • http://www.timacheson.com/ Tim Acheson

    Google paid her. I thought this was common knowledge. It’s been public knowledge for months that Google’s strategy was to pay for celebs and try to buy friends. It’s desperation.

    This has nothing to do with Google’s anti-competitive exploitation of their monopoly in search, and there’s no basis for the conclusion implied by the author’s tweet linking to this today.


  • http://www.facebook.com/barrymaurice Barry G. Maurice

    Google+ is shit and will always be shit. They are trying to be facebook and it’s fucking sad. Google+ will end up exactly where buzz ended up.

  • http://www.timacheson.com/ Tim Acheson

    Lady Gaga jumping on board is simply part of Google’s well-known “Celebrity Acquisition Plan”:

    Everybody has a price. Celebrities are an excellent way to attract large numbers of mindless mindless numpties.

    Google+ Marketing Plan: Newspaper Ads + Celebs

    Google Testing New Celebrity Endorsement Advertising Program

    This is how Google operates.

    Google demotes its own Chrome browser search rankings after site is caught paying bloggers to hype it

  • 278

    Source please? All I see here is prejudice.

  • 278

    Says someone on the internet… how come facts are showing otherwise? Keep the delusional going.

  • http://www.timacheson.com/ Tim Acheson

    Source for what? I don’t think you’re questioning the existence of Google’s well-known Celebrity Acquisition Plan, are you?

    I don’t think you’re doubting the existence of Google’s well-documented Celebrity Endorsement Advertising Program, either, are you?

    I like sources, too. Can anybody find me a good source to support the claim made in the headline that Lady Gaga joining G+ has anything whatsoever to do with “Pimping Google+ In Search” as the headline claims?

  • http://codingstrategist.com Coding Strategist

    If Google is paying Lady Gaga for this profile, they should be close enough to help her prevent 404 errors? If you look on her about section of her + profile the link to het site is spelled: 
    http/www.ladygaga.com. The missing /: does not help her marketing efforts I would say.

  • http://www.selfstorageinvesting.com Self Storage Investing

    Whether they are paying them or not, it will take a while for them to reach Facebook’s status.

  • http://jeffdownerbailbonds.com/ Jeff Downer Indianapolis IN

    Lady Gaga is half the battle.  If Justin Bieber goes too, it’s over.  Google+ wins.

  • Anonymous


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