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Pimping Google+ In Search Works: Lady Gaga Finally Joins Google+
Last week, Lady Gaga — one of the most popular people on Facebook and Twitter — didn’t even have a Google+ account. Today, she does. It looks like Google’s pimping of Google+ on its search results page just paid off big time.
Welcome To Google+, Lady Gaga
Lady Gaga started posting yesterday on a verified Google+ account here:
On Facebook, her account has told people there about her new Google presence, an announcement that’s gathered 18,000 likes so far:
On Twitter, no news of the Google+ account has been posted. Instead, those following her on Twitter have just been thanked again for their support:
What Took You So Long?
Lady Gaga — despite being prominently interviewed at Google’s headquarters last March — apparently never got an invite to join Google+ when Google+ launched back last June or used any she might have received. Nor did she join when Google+ opened to anyone in September.
I don’t know, but I’m sure realizing that when people search for music, the only way she has a shot of showing up alongside Britney Spears or Snoop Dogg was to have a Google+ account didn’t hurt.
Google+ Don’t Take Facebook Or Twitter
Below, you can see both singers are showing up even to logged-out searchers who don’t even have Google+ accounts in a search on music:
Until Lady Gaga’s numbers grow significantly, she still won’t make it into the top recommendations. But she’s likely to grow quickly, especially if Google adds her to its recommendations for Music.
Katy Perry and Justin Bieber remain Google+ free, which means the Google+ suggestions will continue to presume that nether of them — both artists with incredibly popular Facebook and Twitter accounts — don’t exist to those searching for music on Google and looking over in the Google+ area.
The same, of course, is true for anyone involved with marketing. If you want to have a strong presence on Google, a Google+ page for your business, or a personal account for yourself, is required.
Google’s integration of Google+ recommendations heavily into its regular search results sparked a huge debate last week, as well as an FTC complaint. Our articles below provide further background about all of this:
- Google’s Results Get More Personal With “Search Plus Your World”
- Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration
- Twitter Cries Foul Over Google “@WWE” Search, But Google Still Beats Bing
- Search Engines Should Be Like Santa From “Miracle On 34th Street”
- Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy
- To Understand Google Favoritism, Think “If Google+ Were YouTube”
- Privacy Watchdog: FTC Needs To Look At Google’s “Search, Plus Your World”
- The “Hitler’s Downfall” Meme Takes On Google’s “Search, Plus Your World”
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.