Pinterest Buys Local Recommendations App Livestar For Talent

livestarPinterest has confirmed its purchase of Livestar, a mobile/local recommendations app — but the purchase is about the team of engineers more than the service itself.

In an email, a Pinterest spokesperson tells us:

We think the Livestar team is a natural fit for Pinterest because of their commitment to inspiring people to do things in their everyday lives through social and expert recommendations.

The Livestar engineering team will be joining Pinterest in the coming weeks. CEO and founder Fritz Lanman will not be joining the team, but he will continue to advise Pinterest.

As for Livestar itself, the service is shutting down immediately.

We believe this to be Pinterest’s second acquisition, following its purchase of Punchfork in January, a recipe discovery site.

Pinterest recently landed a $200 million funding round that valued the company at $2.5 billion.

Coincidentally, Yahoo today also bought mobile recommendation service Jybe — another move that was more about bringing in the employees than the service.

Related Topics: Channel: Industry | Pinterest | Pinterest: Business Issues


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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