Marketing On Pinterest? Here’s Some Data About Pinners’ Daily Obsessions


Pinterest bills itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into to serve more relevant related content to Pinners.

Today, it shared some interesting information about Pinterest user behavior that could inform marketers’ timing on the network. It turns out that pinning about fitness peaks on Mondays, technology on Tuesdays and travel on Saturdays. If you are pitching a product in one of those verticals on Pinterest, those are the days most people are interested.

Here’s Pinterest’s full rundown of daily interest peaks:

Monday: the week starts with good intentions in fitness

Tuesday: next up, gadgets are all the rage in technology

Wednesday: need a little something to get through the week —- inspirational quotes

Thursday: threads lead Thursday with fashion

Friday: GIFs bring some comic relief to the end of the week with humor

Saturday: summer vacations are top of mind with travel

Sunday: the week closes with food and craft ideas

Read more on Pinterest usage patterns on the company’s engineering blog.

Related Topics: Channel: Social Media Marketing | Pinterest | Social Media Marketing


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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