Pinterest Expands Rich Pins With New-Look Article Pins For Publishers

pinterest-article-pins

Interesting move today from Pinterest: the company has announced a special pin style for article pins, as part of the rich pins feature that launched earlier this year.

Article pins have both a publisher/brand angle, and a consumer angle.

On the publisher side, Pinterest is pitching the new pin style as a way to extend the shelf life of online content. They’re also promoting the new way that articles are presented in these pins — headline, author and story description show right on the pin, and there’s a more obvious link to the article source than you see on traditional pins.

On the consumer side, Pinterest is pitching this as a sort of bookmarking service like Delicious.com, Evernote or Pocket. The company is encouraging users to create a “Pinterest reading room” with special boards just for articles that they don’t have time to read immediately — i.e., the popular “pin now, read later” that you see a lot of members use when pinning.

For now, the new article pins are only available to a small group of publishers that includes The Guardian, The New York Times, Rolling Stone, Huffington Post and so forth. There’s further information on opting in to rich pins on the Pinterest developers’ site.

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Rich Pins | Pinterest: User Interface

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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