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Pinterest To Be Featured In A+E Network’s Upcoming Home Decorating Show “We’re Moving In”
FYI, a production company and division of A+E Networks, announced it is launching a new home decorating television series that will integrate creative ideas from Pinterest.
The show’s working title is “We’re Moving In” and will focus on the challenges of blending decorating styles when people decide to move in together.
According to the A+E Network, each of the six scheduled episodes will focus on new housemates moving in together for the first time, including a newly married couple, roommates and a blended family. From the announcement:
Utilizing Pinterest for planning and as a source of inspiration for ideas, these newly housemates will make the “important” decisions like picking the perfect paint color to remodeling the kitchen, to deciding which couch stays and which one goes.
A spokesperson from Pinterest said there are no financial terms connected to the social media site’s involvement in the television series, and that A+E is simply, “Pulling creative direction from Pinterest and integrating the product into the show.”
Pinterest brand manager Everett Katigbak says the show is a great example of how a network can integrate with Pinterest to drive inspiration and action.
“We’re excited to work with FYI to bring the collective power of Pinterest to television in an authentic and meaningful way,” said Katigbak.