Pinterest (Finally) Gets Serious About Mobile With New iOS, Android Apps


Pinterest has become one of social media’s big boys over the past year with its surge in traffic (and the attendant growing pains) and big funding rounds, but it hasn’t had a mobile experience to complement or even aid in that growth.

It does now.

During its first summer party last night in San Francisco, Pinterest announced an upgrade to its iOS app and also its first Android-specific app. The apps are available in Apple’s App Store and in Google Play, or you can use the handy links that Pinterest is providing on its website. Kindle Fire owners will be able to get Pinterest from the Amazon Appstore later this week.

I haven’t tried the Android app yet but, in my opinion, the new iPhone and iPad apps are light years better than what Pinterest had before. Just the fact that Pinterest has separate apps for the iPhone and iPad is a big step in the right direction for a site that offers so much compelling visual content. The layout is much more enjoyable, there’s a lot of new content and sharing options, and the apps feel much faster, too.

These new mobile apps, combined with Pinterest recently opening its doors to anyone, should lead to another round of growth and increased activity on the site.

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Mobile | Social Media Marketing | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Angelina Adverd

    Thanks for the nice post. I am expecting some different idea from your side. You always represent some new thought in your post.

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  • Lisa Wheeler

    new on-the-go capability of Pinterest for multiple smart devices is so exciting
    to hear and should do great for both consumers and marketers! I’ll admit I was
    a little bit hesitant at first about jumping on the Pinterest bandwagon but
    after coming across so many resources about how awesome it is, it’s been a
    tremendous help to my biz. An excellent Pinterest Influencer Network I’ve come
    across that’s been really helpful worth mentioning is PinLeague. Just wanted to
    give credit where it’s due. Thanks again for posting this news about the
    Pinterest app!

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