Pinterest Gets $100M In Funding From Japan’s Rakuten, Now Valued at $1.5 Billion

The 3rd largest social networking site, Pinterest, has pinned down a lead investor in their highly contested round of funding according to AllThingsD.  The Japansese e-commerce company, Rakuten, will invest “upwards of $50 million in a $100 million round.”  This total investment round will place the valuation of Pinterest at $1.5 billion dollars.

The partnership makes sense from an offerings and from a global expansion standpoint.  Pinterest has stopped leveraging affiliate links for revenue and moving forward with commerce on the site is a logical next step.  With the global expansion, Rakuten released the following statement in an official press release:

The funding will allow Pinterest to continue improving its service and expanding its community globally. The investment also marks the start of a strategic partnership between Rakuten and Pinterest to help expand in Japan and into Rakuten’s 17 other global markets.

Last October a round of $25 million had valued Pinterest at $200 million.  Just seven months later, Pinterest’s valuation has risen 750%.  Rakuten is a leader in e-commerce with over 10,000 employees worldwide.

For more information please see AllThingsD.

Related Topics: Channel: Industry | Pinterest | Pinterest: Business Issues | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Takeshi Takahashi

    “The 3rd largest social networking site, Pinterest, has gained pinned down a lead investor…” Just had to go for the pun, eh?
    In any case, I’m intrigued by Pinterest. We don’t get much traffic (much less relevant traffic) from them, though we have an active presence, so it’s not of much value to us at this time. Still, interested to see where it goes with this funding.

  • George Michie

     I see the commercial potential for Pinterest.  It is much more suited to effective value-add advertising than is Facebook.  I’d buy a few shares in this one!

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