Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name.

Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features.

• Verify your website Brands can now officially become verified and be viewed as the official company source.
• Add buttons and widgets Companies can use the various buttons and widgets to build more Pinterest engagement to their profiles and boards.
• Gain access to upcoming features Those acting as brands will be able to gain advance knowledge on future products and services for businesses and audience metrics.

A resources section has been crated for businesses that cover case studies, best practices, guides and brand documentation. A new terms of service has also been put into place for the new business accounts.

Those brands who’ve been using individual accounts can easily convert over – no new account required.

For more information see the official Pinterest blog post.

Related Topics: Channel: Industry | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Legal | Top News

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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