Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name.
Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features.
- Verify your website Brands can now officially become verified and be viewed as the official company source.
- Add buttons and widgets Companies can use the various buttons and widgets to build more Pinterest engagement to their profiles and boards.
- Gain access to upcoming features Those acting as brands will be able to gain advance knowledge on future products and services for businesses and audience metrics.
A resources section has been crated for businesses that cover case studies, best practices, guides and brand documentation. A new terms of service has also been put into place for the new business accounts.
Those brands who’ve been using individual accounts can easily convert over – no new account required.
For more information see the official Pinterest blog post.