Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For Businesses

Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name. Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features. […]

Chat with MarTechBot

Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name.

Pinterest Business

Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features.

  • Verify your website
    Brands can now officially become verified and be viewed as the official company source.
  • Add buttons and widgets
    Companies can use the various buttons and widgets to build more Pinterest engagement to their profiles and boards.
  • Gain access to upcoming features
    Those acting as brands will be able to gain advance knowledge on future products and services for businesses and audience metrics.

A resources section has been crated for businesses that cover case studies, best practices, guides and brand documentation. A new terms of service has also been put into place for the new business accounts.

Those brands who’ve been using individual accounts can easily convert over – no new account required.

For more information see the official Pinterest blog post.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Get the must-read newsletter for marketers.