• http://www.brickmarketing.com/ Nick Stamoulis

    Normally I would say social sites are not a place of commerce but Pinterest seems to be the exception to the rule. These new rich pins seem to be taking that a step further and give brands even more room to convince users to action in some way.

  • http://twitter.com/kasyallen Kasy Allen

    So they hired an SEO/content person, and they found out how to get more love on their site from the search engines – awesome! It’ll be interesting to see how this pans out. I’m guessing it’ll be a target for spammers to fill with all sorts of useless information, “It’s a backpack, pack, hiking pack – and you’ll love it.” I can also see it turning into a site like thefind.com (for eCommerce anyways).

    As far as encouraging click-throughs, I[m not sure if I agree with that. If I could get the recipe straight from Pinterest, then the only reason I’d click-through would be to read comments on how people changed the recipe to their liking.

    Good read Greg, thanks.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    FYI – I was approved for rich pins today. While the rich pins list ingredients, they do not list instructions/directions right now – so they don’t necessarily discourage the click through – because you still need to see “how” from the website:

    Here’s an example of a rich pin from my site:

    I’ve annotated the approval in analytics and will be watching my traffic – I get about 10k visits a week from Pinterest, so it should be apparent very quickly that this has affected clickthrough.