Pinterest Is Growing Like Gangbusters (Hitwise & comScore Agree)

pinterest-logo-220The exact numbers may differ, but both Experian Hitwise and comScore agree that Pinterest is one of the hottest websites around right now.

Hitwise tweeted yesterday about the site’s growth, saying that Pinterest was the 60th most-visited website in the US last week, with total visits growing from 10 million to 17 million since the start of the year. Hitwise shared this chart showing Pinterest’s growth.

hitwise-pinterest

ComScore agrees. I wrote yesterday about comScore’s latest ranking of the top web properties in the U.S. Not included in that story was Pinterest’s inclusion on comScore’s chart showing the websites making the biggest monthly gains — the “hot” sites chart, if you will.

comscore-pinterest

Pinterest shows up as the No. 2 site with a 55 percent gain in unique visitors between November and December 2011.

So, either way you slice it — unique visits (Hitwise) or unique visitors (comScore) — there’s no arguing that Pinterest is one of the hottest websites around right now.

Related Topics: Channel: Strategy | Pinterest | Pinterest: Statistics | Social Media Marketing | Statistics: Popularity & Usage

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Anonymous

    love the concept but had issues with pinterest 502 server errors (now i see why) almost every day so i went with juxtapost.com instead. 

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