Pinterest Lands Another $200 Million In Funding

pinterest-logo-220Pinterest has secured another round of funding, this one to the tune of $200 million. It values the image-based social network at $2.5 billion.

AllThingsD broke the news this afternoon, and received this confirmation statement from Pinterest CEO Ben Silbermann:

“Our focus is on helping millions of people discover things they love and get inspiration to go do those things in their life. This investment gives us more resources to help realize that vision.”

Pinterest recently completed its first acquisition with the January purchase of Punchfork, a popular recipe site.

That was, no doubt, helped by Pinterest’s previous $100 million funding last May from Japanese e-commerce giant Rakuten. That funding valued Pinterest at $1.5 billion, which means today’s round represents a 67 percent valuation increase.

AllThingsD says this new round was led by Valiant Capital Management with Pinterest’s existing investors also participating.

Nielsen recently estimated that Pinterest saw more than a 1,000 percent increase in unique visitors in 2012.

Related Topics: Channel: Industry | Pinterest | Pinterest: Business Issues

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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