Today, Pinterest announced it was releasing a newly redesigned mobile site.
According to the announcement, the new site now offers, “A cleaner design and the same features (like more useful pins and related pins),” users would have on the web or within Pinterest’s mobile app.
While Pinterest’s blog post claimed the mobile redesign is the result of the site continuing to grow internationally, TechCrunch reports the primary driver of the redesign is Pinterest’s influx of mobile traffic, claiming 75 percent of all daily Pinterest traffic comes from, “native mobile applications.”
Mobile has been a rapidly growing force for Pinterest. In 2013, mobile grew 50 percent from the beginning of the year to become more than three-fourths of all usage. On phone and tablet, mobile usage takes over the desktop in the evenings and on weekends, in particular.
Beyond offering the same web experience, TechCrunch says Pinterest’s new mobile site includes an updated board page, sign-up flow, as well as now displaying recent boards in the board picker.
Pinterest says its iOS and Android apps are the fast way to access the site, but the new mobile site offers a “great alternative” with more mobile updates to roll-out in the coming months.