Pinterest is now officially in the business of acquisitions. Punchfork, a popular recipe discovery site, has officially been acquired by Pinterest. Punchfork acts and looks similar to Pinterest, but actually pulls more content onto pages specifically around each recipe.
According to the official announcement, the Punchfork team will be joining the Pinterest team in their San Francisco headquarters. The Punchfork site, API and mobile apps will be retired as Pinterest will essentially be closing the doors on Punchfork.
No price for the acquisition has been disclosed. It will be interesting to see if Pinterest will continue this strategy of buying of competitive niche Pinterest-y sites just to shut them down and take their assets. One of the issues that Pinterest is missing is the niche aspects of things like detailed recipes in the food sector or workout routines in the health sector — the things that can’t simply be construed in a picture.