Pinterest Makes First Acquisition By Scooping Up Recipe Discovery Site Punchfork

Pinterest is now officially in the business of acquisitions. Punchfork, a popular recipe discovery site, has officially been acquired by Pinterest. Punchfork acts and looks similar to Pinterest, but actually pulls more content onto pages specifically around each recipe.

According to the official announcement, the Punchfork team will be joining the Pinterest team in their San Francisco headquarters. The Punchfork site, API and mobile apps will be retired as Pinterest will essentially be closing the doors on Punchfork.

No price for the acquisition has been disclosed. It will be interesting to see if Pinterest will continue this strategy of buying of competitive niche Pinterest-y sites just to shut them down and take their assets. One of the issues that Pinterest is missing is the niche aspects of things like detailed recipes in the food sector or workout routines in the health sector — the things that can’t simply be construed in a picture.

Related Topics: Channel: Industry | Pinterest | Pinterest: Business Issues | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Nick Stamoulis

    I’ve never used Punchfork before but it definitely has the Pinterest setup and vibe to it. It seems to me like it makes a lot of sense for Pinterest to acquire Punchwork, considering how big the food/recipe segment on Pinterest is.

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