Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners

pinterest-money-600Marketers that covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies.

Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite, SpredfastPercolatePiqoraCuralate and Tailwind, that provide social media analytics software to marketers.

Pinterest also has a free analytics tool but the integration with third-party platforms will help sophisticated marketers hone their Pinterest strategy, and get more detailed information about how their content is performing on the network.

Here are two samples, from Curalate and Spredfast, of how the Pinterest information is rendered on third-party dashboards:





Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Analytics | Social Media Marketing | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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