Pinterest Officially Rolling Out That “Explore Interests” Page

pinterest-explore-interests

Pinterest has now confirmed and announced the “Explore Interests” category that we wrote about last week when the test was first seen.

The new category is rolling out today on the desktop, and it’ll be available on mobile soon.

The new page is similar to Pinterest’s existing category structure in that it shows pins organized by topics that Pinterest thinks you’ll be interested in. But here’s how the company explains what’s different:

Before today, all the billions of Pins on Pinterest were organized into just a handful of broad categories. So if you were browsing for ideas for your yard, you had to go somewhere like “Gardening” and sift through all the Pins. If you’ve collected lots of Pins that show climbing plants and wall ferns, your interests page might recommend vertical gardens for you to check out.

Pinterest warns this feature is still in preview mode and “improvements are already in the works.”

“Explore Interests” will be the first option in Pinterest’s main navigation menu. If you’re not seeing it yet, try again later.

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: User Interface

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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