Pinterest “Promoted Pin” Ads Debut Today

Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the […]

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Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago.

The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below.

Pinterest launches Promoted Pins adsPromoted Pins can be seen on both the web and Pinterest’s mobile apps in search results and category feeds. Ads are served based on contextual relevancy. For example, a search for “Camping” could produce the Promoted Pin for a camping lantern shown above.

For now, the company is wading cautiously into advertising and rolling out Promoted Pins with a select number of businesses. Pinterest is soliciting user feedback and will also be monitoring advertiser success closely before proceeding with a broader roll-out.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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