Pinterest “Promoted Pin” Ads Debut Today

Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago.

The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below.

Pinterest launches Promoted Pins adsPromoted Pins can be seen on both the web and Pinterest’s mobile apps in search results and category feeds. Ads are served based on contextual relevancy. For example, a search for “Camping” could produce the Promoted Pin for a camping lantern shown above.

For now, the company is wading cautiously into advertising and rolling out Promoted Pins with a select number of businesses. Pinterest is soliciting user feedback and will also be monitoring advertiser success closely before proceeding with a broader roll-out.

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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