Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins

pinterest-logo-220Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed.

According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past:

So if you’ve been collecting recipes for your big holiday feast, we might show you a related Pin for fool-proof pie crust, or the perfect double-stuffed sweet potato.

Users can influence the type of related Pins showing up in their feed by clicking the “i” info icon. Pinterest says it will begin slowly, including “just a few Pins” in feeds, and encourages users to rate related Pins so that Pin recommendations (and, most likely Promoted Pins) become more relevant.

Pinterest Related Pins

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: User Interface | Social Media Marketing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!