Pinterest Reportedly Set To Announce Business Analytics Product

pinterest-logo-220Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters.

Details are sketchy, but Reuters suggests that Pinterest’s analytics tool will:

  • “show businesses the number of visitors it delivers to their websites”
  • “provide information about user activity on Pinterest as it relates to a particular company, such as the frequency with which people are clicking on a company’s online photos”

It sounds fairly basic from that description, but you could certainly argue that any type of official analytics is better than nothing.

Reuters says the product will be free for business users.

Cat Lee, a Pinterest product manager, tells Reuters, “The goal is really to help websites understand what content is resonating with people on Pinterest.”

Pinterest began to formalize its business program last November with a new Pinterest for Business website, a tool for letting users convert existing accounts from personal to new business accounts, and other business-related products.

Postscript: This is live, see our follow-ups:

Related Topics: Channel: Analytics | Pinterest | Pinterest: Analytics | Social Media Marketing

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • James Reynolds

    This is a good feature for a small business to make use of. I just gathered some data off the website and I am planning on integrating it with my marketing andproject management software. Has anyone else had success in making use of this feature?

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