Pinterest Rolls Out New APIs To Showcase Top Pinned Items On Partner Websites

pinterest-logo-220Pinterest is rolling out its initial set of APIs, partnering with a number of companies that have already started featuring popular Pins on their websites. According to the announcement, Pinterest will release “multiple APIs” to its partners over the coming weeks, including a Top Pins API, Domain Search, Most Recent and Related Pins.

“The Pins on these sites and mobile apps will regularly update, so you always see what’s trending,” says Pinterest, “If you see something you like, you can Pin it right from the site without having to take a break from shopping, reading or browsing.”

Many sites are already using Pinterest’s Top Pin API to showcase Pins that have gained popularity on the social media network.’s homepage highlights its most popular Pins of the day:AllRecipe Pins on homepage

Random House is spotlighting its most Pinned books front and center on its homepage:

RandomHouse Pins on homepage

Pinterest says Disney, Nestlé, Walmart, Hearst and Zappos are among other companies currently showcasing popular Pins on their websites, with Spoonful and Tastebook to follow. Other Pinterest partners include:

    • Better Homes and Gardens
    • BuzzFeed
    • Target
    • Wayfair
    • Whole Foods
    • Zulify
    • Babble
    • BabyZone
    • Elle Magazine
    • Mashable
    • ModCloth
    • NBC News Digital’s Village
    • SnapGuide

According to the announcement, many sites are seeing measurable results from Pinterest, with’s referral traffic increasing 70 percent in the first six weeks of implementing rich pins. Pinterest also claims it sends more traffic to Buzzfeed than Twitter, and more referrals to than Facebook.

Related Topics: Channel: Social Media Marketing | E-Commerce | Marketing Tools: Social Media | Pinterest


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Luxury Villas Zilic

    I have a slideshow gallery , Is there any social plugin that support this gallery over pinrest image sending ?


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!