Pinterest, continuing its steady progress toward a full-fledged advertising program, announced today the creation of a self-service dashboard for Promoted Pins.
Pinterest’s move into native advertising has long been anticipated and seen as a lucrative opportunity to tap its 70 million active users, many of whom use the service as a shopping discovery tool.
Promoted Pins show up in users’ search and category feeds and look the same as regular posts, except for a “Promoted Pin” tag at the bottom. Pinterest started testing them last fall with a limited number of advertisers and is continuing that practice. The company is directing businesses that want access to the test to sign up at ads.pinterest.com.
Pinterest also announced that is has improved its analytics platform, now giving more information about which Pins and boards are driving the most impressions, clicks and repins, as well as which Pins are driving engagement on different platforms. Pinterest said the new analytics dashboard should be available to everyone with a business account soon.
For more details, read the official Pinterest blog post.