Pinterest Releases A Self-Service Dashboard For Promoted Pins & Upgraded Analytics

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Pinterest, continuing its steady progress toward a full-fledged advertising program, announced today the creation of a self-service dashboard for Promoted Pins.

Pinterest’s move into native advertising has long been anticipated and seen as a lucrative opportunity to tap its 70 million active users, many of whom use the service as a shopping discovery tool.

Promoted Pins show up in users’ search and category feeds and look the same as regular posts, except for a “Promoted Pin” tag at the bottom. Pinterest started testing them last fall with a limited number of advertisers and is continuing that practice. The company is directing businesses that want access to the test to sign up at ads.pinterest.com.

Pinterest also announced that is has improved its analytics platform, now giving more information about which Pins and boards are driving the most impressions, clicks and repins, as well as which Pins are driving engagement on different platforms. Pinterest said the new analytics dashboard should be available to everyone with a business account soon.

For more details, read the official Pinterest blog post.

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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