A limited number of Pinterest users are being invited to test a personalized “Interests” category.
The invite shows up as a home page pop-up and promises “a whole new way to explore Pins.” If a user accepts the invite, a new “Interests” option shows up at the top of the site’s main navigation menu and the content lives at pinterest.com/explore.
A Pinterest spokesperson confirmed the test for us with this statement:
“We’re always working on ways to help people discover the best Pins for them based on their interests. We’re currently testing features to help people get to these Pins quickly, but have no further details to share at this time.”
The new section has a somewhat similar look and feel as the other categories, but rather than Pins it shows a collection of topics. These topics update automatically based on your recent Pins. (Automatically is a bit of a stretch; there’s some behind-the-scenes processing that goes on before the topics update.) The more Pins that are saved in a certain topic, the bigger that topic shows.
Pinterest said last summer that it would be trying new way to personalize content on the site.