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Pinterest News Tab On iOS Apps Shows Your Friends’ Activity
Pinterest is testing a News tab in its iOS apps to show users how their friends are using the network.
Similar to the Following tab in Instagram, News gives Pinterest a way to highlight activity and encourage more engagement, as explained in a blog post by Cat Lee:
Your News tab gives you a snapshot of what’s up with your Facebook friends and all the different Pinners, brands and boards you follow. You’ll discover things like the latest projects people are collecting Pins for, or interesting companies they’ve found to follow. (The one thing you won’t see are Pins that people save to their secret boards—as always, those are totally under wraps.)
Pinterest said it will be testing the News section over the next few weeks (although I haven’t yet received the update on my Pinterest app for iPad.)