While it’s clear that the Facebook is the MVP of 2011, some interesting new social players made significant steps forward in 2011. Some social sites fizzled out in 2011, but Google+, Tumblr and others saw great growth this year. One of the most surprising successes has been Pinterest, the online pinboard that makes social sharing simple.
A recent report from Experian Hitwise shows the massive growth that occurred at the end of the year. Pinterest received nearly 11 million total visits last week up 40 times traffic numbers in June. The audience skews female (58% of audience) and young to middle aged with 59% of visitors in the 25-44 year old demographic.